Dar es Salaam — Tanzania’s growing reputation as a stable and attractive investment destination has been reaffirmed, as European partners pledged to deepen trade and investment ties with the country. The commitment reflects rising global confidence in Tanzania’s economic direction and its expanding role in regional and global markets.
The announcement was made during the 10th anniversary of the European Business Group Tanzania, which brought together representatives from the European Union, the United Kingdom, Norway and Switzerland, alongside key public and private sector stakeholders in Dar es Salaam.
EU Ambassador to Tanzania, Christine Grau, said the milestone reflects a renewed focus on improving the investment climate. She noted that European businesses are increasingly expanding in Tanzania, with EUBG growing into a network of over 130 members that facilitates dialogue with policymakers and supports knowledge exchange.
Amb Grau also highlighted initiatives such as Global Gateway, which are expected to improve connectivity, attract quality investments and deliver sustainable benefits for local communities. These efforts align with Tanzania’s broader development agenda, particularly in infrastructure, energy and digital transformation.
EUBG Executive Director Marloes Hamelink said the organisation remains committed to promoting responsible and sustainable investment, while strengthening investor confidence through reliable market information and professional networks. She added that EUBG will continue deepening partnerships and supporting private sector development.
European representatives identified priority sectors including digital development, agribusiness, renewable energy, critical minerals and sustainable infrastructure. They also outlined key focus areas such as expanding access to European markets, promoting local value addition and creating jobs—measures expected to accelerate Tanzania’s industrialisation and inclusive economic growth.