Tanzania has been named Africa’s Leading Destination 2026 at the World Travel Awards, while the Tanzania Tourist Board retained Africa’s Leading Tourist Board title for the fifth consecutive year.
The awards, held in Zanzibar for the first time, recognized Tanzania’s growing tourism appeal, with Serengeti, Kilimanjaro, Nyerere and Tarangire national parks among the destinations receiving continental honors. Zanzibar itself won major awards for its beaches, festivals and tourism promotion.
But the recognition comes as tourism is already expanding in both visitor numbers and earnings.
Tanzania received 2.29 million international visitors in 2025, generating $4.41 billion in tourism earnings. Visitor spending also increased, with average expenditure rising from $243 to $289 per person per night.
Zanzibar recorded 654,880 visitors and generated $1.19 billion in tourism earnings, with both figures growing faster than the national average.
The growth is creating opportunities beyond hotels and safari companies, supporting tour operators, restaurants, transport providers, airlines, local traders, guides and other businesses connected to the visitor economy.
Investment in tourism infrastructure is also continuing, with Arusha Airport preparing for 24-hour operations and Msalato International Airport in Dodoma expected to begin operations, improving access to Tanzania’s major tourism circuits.
With Tanzania preparing to co-host the 2027 Africa Cup of Nations and host the Miss World festival, the country’s tourism sector is positioned for another boost in international exposure.
For Tanzania, the growing recognition is translating into more visitors, higher tourism earnings and expanding opportunities for businesses and communities across the country.



